About Us
Brand fame
is the objective.
Our strategy, romance.
-
Notation is the Office of Brand Romance - a strategic and creative practice. Its work elevates brands and products through sharp strategy and elegant design, creating desire through distinction. The Office offers boutique services at the premium to luxury end of sports, wellness, entertainment, and lifestyle categories.
Their most successful partnerships span the full arc of brand building - crossing the boundaries between strategy, identity, campaign, design, go-to-market, and the subsequent touch points needed to fully articulate a brand.
Notation has exhibited digital art at the Saatchi Gallery in London, and their work has been recognized with Gold, Silver, Bronze, and Grand Prix honors from Cannes Lions, D&AD, the Clios, and more. With founders born and raised between New York, London, and Hong Kong, the studio brings an international perspective to everything it creates.
Office Services
Notation builds brands in three moves: strategy, creative, design. A full rebrand or a singular campaign - scaled to the ask.
-
Strategic work begins with immersion - understanding the business, audience, category, and ambition. From there, tensions and defining traits are identified to shape the brand. The narrative is then framed: what the brand stands for (and stands against), where it’s going, and how to get there.
Methods:
_ Brand immersion and stakeholder interview read-out
_ Competitor and category audit
_ Audience, muse, or community definition
_ Cultural insights and codes
_ Brand positioning, narrative, and strategic direction
_ Brand and product architecture
-
Creative expression brings the brand to life. This phase establishes creative direction and considers all the touch points needed to fully articulate the brand within today’s cultural and media landscape. Ideas, metaphors, references, and signals are shaped to guide how the brand communicates - visually, verbally, and emotionally.
Methods:
_ Brand platform and idea
_ Art and photography direction
_ Messaging framework
_ Integrated brand campaign
_ Social, digital, retail, and activation tactics
_ Go-to-market plan
-
Design gives structure to strategic narrative and clarity to creative expression. The brand is codified through form, image, voice, and pattern - building a system that’s coherent and beautiful. From identity and design systems to interfaces and environments, the tools are created to carry the brand into the world with distinction.
Methods:
_ Logo and identity system
_ Typography and color palettes
_ Visual and verbal language
_ Brand imagery, guidelines, application_ Print, digital, social templates and assets
Sponsoring the
Next Generation
Notation works in the sports industry, a lot. To invest in the talent of the future, at the grassroots, Notation sponsors a Junior Premier League team in England every year - covering the cost of their full kit.