Saysh

Designed, launched, and managed the Saysh brand from pre-seed through Series A. Founded by Allyson Felix, the most decorated track and field athlete in American history, the brand champions identity, grace, and legacy for women and mothers.

MOOVLAB

A design-led start-up founded by performance footwear engineers who are reinventing the task chair through patented innovation. Notation designed the brand, narrative, and launch assets for the brands reveal, moving from pre-seed, into funding, and launch. 

AG1

Positioned the master brand and hero product for AG1 - a ten-figure, category-defining wellness company. The work broadened the focus from performance-centric marketing to include brand campaigns, priming the company for its next decade of growth. 

Office Services

Notation builds brands in three moves - strategy, creative, design. A full rebrand or a singular campaign, scaled to the ask.

  • Strategic work begins with immersion - understanding the business, audience, category, and ambition. From there, tensions and defining traits are identified to shape the brand. The narrative is then framed: what the brand stands for (and stands against), where it’s going, and how to get there.

    Methods:

    _ Brand immersion and stakeholder interview read-out

    _ Competitor and category audit

    _ Audience, muse, or community definition

    _ Cultural insights and codes

    _ Brand positioning, narrative, and strategic direction

    _ Brand and product architecture

  • Creative expression brings the brand to life. This phase establishes creative direction and considers all the touch points needed to fully articulate the brand within today’s cultural and media landscape. Ideas, metaphors, references, and signals are shaped to guide how the brand communicates - visually, verbally, and emotionally.

    Methods:

    _ Brand platform and idea

    _ Art and photography direction

    _ Messaging framework

    _ Integrated brand campaign

    _ Social, digital, retail, and activation tactics

    _ Go-to-market plan

  • Design gives structure to strategic narrative and clarity to creative expression. The brand is codified through form, image, voice, and pattern - building a system that’s coherent and beautiful. From identity and design systems to interfaces and environments, the tools are created to carry the brand into the world with distinction.

    Methods:

    _ Logo and identity system

    _ Typography and color palettes

    _ Visual and verbal language

    _ Brand imagery, guidelines, application

    _ Print, digital, social templates and assets

  • Nike x NYC Marathon

    Celebrating Shalane Flanagan finishing her sixth marathon in six weeks, in NYC, in NYT.

  • HODINKEE Holiday

    Campaigning to give more than most over the holidays.

  • NOON

    Designing the ID for NOON’s tools for the best mind and mood.

  • WM BROWN

    Brand refresh for the best of style, adventure, and culture print publication on the internet.

  • FICUS

    The strategy and design needed to bring a new generation of satorial elegance to Shanghai and Beijing.

  • OMORPHO

    A full brand ecosystem for Gravity Sportswear from OMORPHO.

  • Swiftwick

    Positioning the most over-engineered socks in sports, in collaboration with Super Okay.

  • Always Alpha

    Partnering with our favorite Athlete, to launch her management agency dedicated to women in sports.

  • Fabled Record

    A new label to Live Nation Electronic’s growing stable.

  • Vesper | Bar

    Drawing inspiration from Hong Kong to hand draw a new identity.

  • Trendex Stone

    Bringing elevation to ancient materials - and the largest marble merchant in Asia.

  • Imogene + Willie

    Giving position and voice to Imogene + Willie’s Cotton Project. In collaboration with Super Okay.

  • A/R Jordan

    Celebrating the 30-year anniversary of Michael Jordan’s legendary NBA All-Star Slam Dunk Contest.

  • ESPN House of '98

    The ESPN’s companion web experience to the Netflix smash hit The Last Dance.

  • Canada Goose Services

    Retail and digital experiences at sub zero temperatures.

  • AMEX x SZA x Travis Scott

    The UNSTAGED Live Stream experience for AMEX card holders.

  • PATH Foundation

    A new visual system for a foundation that’s donated $84M in community grants, programs, and partnerships.

  • Samsung Galaxy A

    Launching Galaxy A, and bringing Black Pink to the US of A.